Home » The Hybrid Company: Reach All Your Customers Through Multi-Channels Anytime, Anywhere by Bernadette Tiernan
The Hybrid Company: Reach All Your Customers Through Multi-Channels Anytime, Anywhere Bernadette Tiernan

The Hybrid Company: Reach All Your Customers Through Multi-Channels Anytime, Anywhere

Bernadette Tiernan

Published January 1st 2001
ISBN : 9780793142941
Hardcover
352 pages
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 About the Book 

In the past year, consumers created a crescendo of e-commerce activity and raised the performance bar to new heights. Thousands of entrepreneurial dot-coms rushed to capture the sizzling appeal of the dominant market leaders. But the infatuation isMoreIn the past year, consumers created a crescendo of e-commerce activity and raised the performance bar to new heights. Thousands of entrepreneurial dot-coms rushed to capture the sizzling appeal of the dominant market leaders. But the infatuation is over. To achieve profitability and longevity, tomorrows leaders need to reach all of their customers through multi-channels achieved with a hybrid structure that blends e-commerce, a physical presence, and print, such as a catalog.Hybrid companies will be the most vital businesses thriving in the next stage of the Internet economy, says consultant and entrepreneur Bernadette Tiernan, whose clients have included such Fortune 500 giants as Motorola and AT&T. Hybrid companies will achieve a profit, maintain a steady pattern of increasing sales, acquire capital for growth, and successfully expand at a rate faster than any other business model.The Hybrid Company helps businesses:-- Decide when its time to expand to new channels -- and which ones.-- Integrate a Web site into a storefront, avoiding channel conflict.-- Use kiosks to establish a quick and inexpensive physical presence.-- Learn from real-world examples of Gateway, Red Envelope, Williams-Sonoma, and others.